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I am... Hoby Wedler. a Chemist. an Educator. a Sensory Expert. an Entrepreneur.

"Nobody can see atoms.
Challenge yourself to exceed your own expectations.

About Me

Ph.D. Chemist | Educator | Sensory Expert | Entrepreneur

Dr. Hoby Wedler is an insightful, disarming, and passionate thinker who loves to bring people together to help them see new possibilities. With the heart of a teacher, Hoby helps turn dreams into realities. Hoby has been completely blind since birth. He is a chemist, an entrepreneur, a sensory expert, and is driven by his passion for innovative, creative, and insightful thinking. Hoby is remarkably tuned into his surroundings and has frequently chosen to walk the unbeaten paths in life over known territories. In 2016, Hoby earned his Ph.D. in organic chemistry from UC Davis. His fearlessness is infectious, and he has actively paved the way for others to join him in his quest to follow passions regardless of the challenges that lie ahead.

In 2011, Hoby founded a non-profit organization to lead annual chemistry camps for blind and visually impaired students throughout North America. In the same year, he began opening doors to the world of wine aromas by developing Tasting in the Dark, a truly blindfolded wine experience, in collaboration with Francis Ford Coppola. He has since expanded the program to a global market in a variety of industries and special projects. Hoby uses his highly-trained palate and acute sensory insight of his surroundings in his work as a sensory expert and product development consultant. Over the years, Hoby has become a motivational speaker, a mentor, and an educator committed to making the world more inclusive and accessible for all. Hoby also co-founded a gourmet seasonings company, Hoby’s Essentials and is co-founder of Senspoint, a Creative and Marketing firm who works with anyone committed to creating positive impact.

In Hoby’s work, you will find a unique trilogy between sensory awareness, scientific knowledge, and a love for sharing his insights.

Numerous people and organizations have recognized Hoby’s work over the years. To name a few, President Barack Obama recognized Hoby by naming him a Champion of Change for enhancing employment and education opportunities for people with disabilities. Also, Forbes Media named Hoby as a leader in food and drink in their 30 under 30 annual publication. In 2021, Hoby was named a 40 under 40 Tastemaker by The Wine Enthusiast. Hoby is dedicated to impacting everyone he works with by unlocking doors, overcoming challenges, increasing awareness, and expanding their horizons.

Clients, Friends, and Supporters

Thank you to each and every person behind the brands below.


Food & Beverage Development

I've worked extensively with many brands to enhance the sensory impact of their products and services.

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Tasting in the Dark™

A one-of-a-kind experience led by yours truly. I developed this program years ago to assist with my consulting engagements as a communication tool to brand stakeholders. Get in touch if you'd like to schedule one for yourself or your company as an a la carte service.

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Public Speaking

I love all kinds of public speaking, especially motivational. Please reach out if you're interested in having me speak at a corporate or other event.

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News and Work
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Every message goes right to my personal inbox and I love connecting with anyone and everyone. I try to respond to all inquiries within a timely manner.